Paid Ads (Paid Media) for RV Parks, Multifamily, Marinas & Other Rentable Assets

You own your own data. Period. 

One of our core beliefs is that you should own your guest data, not some predatory, profit-sucking 3rd-party booking platform (ILS / OTA / etc). 

To help you gain control, we architect systems built on digital marketing best practices (UTMs, lead sources, call tracking, and much more) to put the data in your hands. You can then use that data to deeply understand customer insights and further feed your 100% owned (and much more profitable) marketing engine.

And as long as you're a customer with us, you'll additionally benefit from all of the aggregated data, benchmarks, insights and other data points in our data layer. 

We focus on high-impact, low-hanging fruit first. While SEO is a long-term visibility play, Paid Ads allow you to capture existing market demand immediately. Once your engine is deployed, most partners typically see noticeable shifts in traffic and leads within 15-30 days.

However, to truly see your Paid Ads flywheel running at maximum velocity, you should plan on a minimum of 12 months (a full real estate cycle). This allows the data layer to optimize and position you to maximize your NOI fully.

Paid Ads are an amazing supplement to your organic efforts. While SEO builds long-term equity, Paid Ads provide the precision-targeting required to reduce vacancy and drive the valuation increases your assets need. We aren't in the game of driving vanity traffic. We are in the game of driving high-intent visitors who convert into actual paying customers.

We always recommend starting the tactic with the best leverage (where the highest-intent demand lives). In the real estate space, that is almost always Search (Google and Microsoft). We want to capture the people who are actively looking for a place to stay, book a slip, or sign a lease right now.

Once you own your search placements and the data shows we are capturing that demand efficiently, we then look at Meta (Facebook / Instagram) for expanded audience targeting and nurturing.

Think of it like building a house: we start with the foundation first. There’s no point in spending money on broad awareness tactics if you aren't already winning the clicks and deeper funnel interactions when someone searches for your property type by name or location. We scale into additional platforms and tactics only when the data indicates that it will drive additional ROI.

The base fee covers the deployment and maintenance of your Paid Ads Intelligence Suite, the specialized tracking, reporting, and data infrastructure that serves as the technical foundation for your paid ads. The 15% management fee is where we earn our keep through the manual, expert optimization required to ensure every dollar works toward reducing vacancy and increasing NOI.

Our fee structure is intentionally designed to be leaner than the industry standard (which often starts at a $2,000 monthly minimum) while delivering a much higher level of institutional-grade expertise. We have engineered systems for more properties than most agencies have ever seen, providing a depth of value that far exceeds a generic freelancer or a low-cost service.

This model creates a perfect alignment of incentives: we only earn more when your performance supports scaling. To ensure total transparency, our internal processes prohibit budget padding. We only recommend raising budgets when the data confirms it will drive a profitable return and your asset’s vacancy needs justify the spend. 

To ensure the engine has enough fuel to deliver actual results, we recommend a minimum monthly ad spend of $1,000–$1,500.

Absolutely! As investors ourselves, we understand that every asset is at a different stage of its lifecycle and has unique marketing needs. We don't believe in pigeon-holing you into paying for something you don't need.

Whether you need a focused Search campaign to fill immediate vacancies, a display + video retargeting layer to nurture long-term prospects, or a full-stack performance-maximization engine, our framework is designed to be modular. We’ll build you a plan that leverages the specific tools needed to hit your current occupancy goals and increase your asset's valuation.

Have questions or need a custom plan? Ask us for a strategy proposal and we'll put together a tailored blueprint specific to your asset's performance needs.

Yes. To ensure your engine is built on a solid foundation, every plan starts with a one-time Architecture Setup Fee that covers the deep technical provisioning and configuration of your private search infrastructure.

Additionally, we use a usage fee model to cover your usage for things such as tracking phone numbers, SMS, call minutes, etc., which are required to effectively market your property. This ensures you only pay for the specific resources your asset uses. We've secured very competitive rates so you can keep your usage bill as small as possible. 

With our service plans, you'll get set up with a robust, comprehensive reporting dashboard that gives you end-to-end clarity on your asset's performance.  

By default, we pare down the literal thousands of (often confusing) metrics from a huge range of marketing platforms + your own first-party data to give you only the metrics that truly matter to your business success. You'll be able to see at any given moment how these efforts impact your NOI and, by extension, your asset valuation. 

We've identified and refined the key funnel components that show you the progression of your customers all the way from the first interaction to successful bookings / leases / etc. and ultimately, money made and return on your marketing. 

That said, you can also customize the dashboard anyway you like, including all of the metrics available in any of the platforms + any custom metrics that matter to you.

Both! Our system was carefully crafted to work for anyone, regardless of whether you have 1 property or 100+. The foundational framework for each asset is the same. 

If you're running a single property, you'll benefit from tactics and strategies that previously have only been available to deep-pocketed institutional investors.

If you are managing a bigger portfolio, you'll have the additional power of portfolio bidding strategies that leverage more of your first-party data to feed back into your efforts. 

For larger portfolios, we offer discounted rates and additional benefits if you bring multiple properties on services. 

We focus our efforts on the 3 biggest platforms that have shown consistent performance in real estate: Google, Microsoft, and Meta. We focus on where the most profitable demand exists for your specific asset type.

We're biased and recommend all 3 of these platforms at some point. However, we want you to start with whatever makes the most sense for your business. We can give you custom plans and rates to meet your needs, so give us a shout!

Both!

We've got our Full Service tier if you need the work taken off your plate so you can focus on running your property. We've got a highly experienced team ready to assist you with whatever you need. With our Full Service offerings, you'll be assigned a Digital Marketing Consultant (DMC) to keep you in the loop and ensure strategy continues to move forward. 

However, if you'd rather save on implementation costs, we can also provide strategic consulting via our very experienced DMCs. They'll give you the blueprint and turn you loose to execute the work. 

Most agencies sell you clicks, impressions, and low-intent leads (we know because we’ve spent years working for typical agencies). 

To be frank, we couldn’t care less about vanity metrics. A high click-through rate or a pile of cheap leads means nothing if they aren't converting into leases or bookings that move the needle on your asset’s performance.

Instead, we sell you improved occupancy, stronger Net Operating Income (NOI), and a leaner Customer Acquisition Cost (CAC). We don’t chase shiny object tactics that often sound impressive in a pitch but fail to drive meaningful revenue in practice.

We look at your data through the lens of a Product Architect to identify the specific channels that actually impact your bottom line. We aren't just running ads. We are building a technical engine that captures demand to increase both the short-term cash flow and the long-term valuation of your asset.

To keep your billing clean and prevent dozens of tiny, line-item charges for pennies, we use a more convenient Usage Credit Wallet. Your account is initially provisioned with a $50 credit block that covers your tracking numbers and activity.

When that balance runs low, we simply add a fresh $50 credit to your next standard monthly invoice. This ensures your tracking infrastructure never goes offline and your expense reports stay organized.