Search Engine Optimization (SEO) for RV Parks, Multifamily, Marinas & Other Rentable Assets

You own your own data. Period. 

One of our core beliefs is that you should own your guest data, not some predatory, profit-sucking 3rd-party booking platform (ILS / OTA / etc). 

To help you gain control, we architect systems built on digital marketing best practices (UTMs, lead sources, call tracking, and much more) to put the data in your hands. You can then use that data to deeply understand customer insights and further feed your 100% owned (and much more profitable) marketing engine.

And as long as you're a customer with us, you'll additionally benefit from all of the aggregated data, benchmarks, insights and other data points in our data layer. 

We focus on high-impact, low-hanging fruit first, which typically show noticeable shifts within 60-90 days. But to truly see your SEO flywheel running at maximizing velocity, you should plan on a minimum of 12 months (a full real estate cycle). 

We won't sugarcoat it. SEO is a long-term play. But, just like building a house, it starts with the foundation. SEO is the foundation of your entire digital marketing strategy, and it is BY FAR the most profitable channel over the long term when done correctly. 

Search traffic converts at a much higher rate and lower costs than social or other tactics. We aren't in the game of driving traffic or trying to game rankings. It’s about driving high-intent visitors to your site to reduce vacancy and drive the NOI required to increase your asset's total valuation.

Though we always start with the tactic(s) that will give you the best leverage, for the majority of cases, we strongly advise starting with SEO as your foundation. 

SEO has, without fail, simply proven to be the biggest money-maker across thousands of websites we've worked on. And it's not particularly close. When looking at deep reporting, in almost every case, 60%+ of your revenue will come from organic (SEO) sources. We've seen this in almost every source data channel we've ever audited, numbering several thousand websites deep. 

That is not to say that other tactics are not valuable. In fact, we LOVE other tactics just as much as we love SEO and they play a huge part in maximizing your assets' profitability. But there's also no denying that SEO is the main revenue driver for the lowest cost

We’ve built price points to meet asset owners / operators where they are.

Our Full Service tiers offer total implementation at very competitive agency rates. We promise that you won't find better execution in the digital marketing space for real estate owners. We recommend these services if your goal is to be hands-off with marketing.

We also offer software-only options starting at $249 / mo. to provide the foundational pieces you need to start beating 3rd-party booking sites at their own game.

We also provide consulting services for those who need strategic guidance but want to save on implementation costs. 

Whatever your situation, we've got something that will work with your budget and still provide a ton of value for your asset.

Absolutely! As investors ourselves, we understand that every asset is at a different stage of its lifecycle and has unique marketing needs. We don't believe in pigeon-holing you into paying for something you don't need.

Whether you need a deep technical overhaul, a focused Local SEO plan to win your specific map pack, or something else, our framework is designed to be modular. We'll build you a plan that yields the highest ROI for your current occupancy goals.

Have questions or need a custom plan? Ask us for a strategy proposal and we'll put together a tailored success plan for you.

Yes. To ensure your engine is built on a solid foundation, every plan starts with a one-time Architecture Setup Fee that covers the deep technical provisioning and configuration of your private search infrastructure.

Additionally, we use a usage fee model to cover your usage for things such as tracking phone numbers, SMS, call minutes, etc., which are required to effectively market your property. This ensures you only pay for the specific resources your asset uses. We've secured very competitive rates so you can keep your usage bill as small as possible. 

With our service plans, you'll get set up with a robust, comprehensive reporting dashboard that gives you end-to-end clarity on your asset's performance.  

By default, we pare down the literal thousands of (often confusing) metrics from a huge range of marketing platforms + your own first-party data to give you only the metrics that truly matter to your business success. You'll be able to see at any given moment how these efforts impact your NOI and, by extension, your asset valuation. 

We've identified and refined the key funnel components that show you the progression of your customers all the way from the first interaction to successful bookings / leases / etc. and ultimately, money made and return on your marketing. 

That said, you can also customize the dashboard anyway you like, including all of the metrics available in any of the platforms + any custom metrics that matter to you.

Both! Our system was carefully crafted to work for anyone, regardless of whether you have 1 property or 100+. The foundational framework for each asset is the same. 

If you're running a single property, you'll benefit from tactics and strategies that previously have only been available to deep-pocketed institutional investors.

If you are managing a bigger portfolio, you'll have the additional power of portfolio bidding strategies that leverage more of your first-party data to feed back into your efforts. 

For larger portfolios, we offer discounted rates and additional benefits if you bring multiple properties on services. 

Not at all. We don't want you paying for something that doesn't provide value to your business. That's why we've designed our services to be very modular.

With that said, over decades of intense digital marketing experience, we've found that all of the 6 Pillars working together in concert is where asset owners find the best success. It's where your conversions are at the greatest volume, the best rates, and the lowest costs.

We're biased and thus, absolutely recommend all of the services at some point. However, we want you to start with whatever makes the most sense for your business. We can give you custom plans and rates to meet your needs, so give us a shout!

Both!

We've got our Full Service tier if you need the work taken off your plate so you can focus on running your property. We've got a highly experienced team ready to assist you with whatever you need. With our Full Service offerings, you'll be assigned a Digital Marketing Consultant (DMC) to keep you in the loop and ensure strategy continues to move forward. 

However, if you'd rather save on implementation costs, we can also provide strategic consulting via our very experienced DMCs. They'll give you the blueprint and turn you loose to execute the work. 

Most agencies sell you rankings, traffic, and engagement (we know because we've spent years working for typical agencies).

To be frank, we couldn't care less about vanity metrics. None of them are success metrics that show that you're actually making more money from your business at the end of the day.

Instead, we sell you improved occupancy, stronger Net Operating Income (NOI), lower Customer Acquisition Costs (CAC), and ultimately better profitability.

We look at a multitude of data sources to find the channels that actually have an impact on revenue. We don't care about (arbitrary) comfort metrics. We care about building you an engine that increases the short and long-term financial performance of your asset.

To keep your billing clean and prevent dozens of tiny, line-item charges for pennies, we use a more convenient Usage Credit Wallet. Your account is initially provisioned with a $50 credit block that covers your tracking numbers and activity.

When that balance runs low, we simply add a fresh $50 credit to your next standard monthly invoice. This ensures your tracking infrastructure never goes offline and your expense reports stay organized.